Distribution built for relevance,
not reach

Distribution has traditionally been built for volume. Today, PR teams need a more targeted, connected way to engage journalists.

Send smarter with verified journalist data
Create connections, not noise. Reach the right journalists with personalised outreach and engagement visibility, all within the Telum Media platform.

Distribution connects journalist research, outreach and visibility in one ecosystem, helping PR teams work with more relevance and less noise.

PR teams do not need another tool built for volume. They need a smarter way to connect stories with the right journalists.

Why distribution, why now
Traditional distribution tools often prioritise reach over relevance and sit outside the PR workflow. Telum Media takes a different approach by bringing journalist research, tailored outreach and engagement visibility together in one place.

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This is why distribution needs to sit inside the PR workflow, not outside it.

To support this shift, distribution needs to be designed around a different set of principles.

Built on three principles

Distribution strengthens the way PR teams already work by connecting research, personalised outreach and performance visibility within the Telum Media platform. 
Personalised outreach, connected workflows and clear visibility underpin how modern distribution should work.

Personalised

Send smarter, not more.

Reach the right journalists with tailored press releases built on verified profiles, beat insights and real context. Personalisation at scale helps your story land with relevance, not volume.

Integrated

Research to reporting, in one place.

Move seamlessly from finding journalists to building lists, sending press materials and tracking engagement, all within the same workflow. No switching tools, no lost context, just a connected PR process.

Outcome-focused

Results, not just sends.

Understand what happens after you hit send. Track opens, engagement and responses so you can refine your outreach, improve performance and demonstrate real impact over time.

  

Why traditional distribution falls short

How Telum Media is different
Traditional distribution
Telum Media
Telum Media advantage
Approach
Built for volume
Precision-led targeting
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Workflow
Separate from research and reporting
Built inside the PR workflow
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Visibility
Limited visibility after send
Clear engagement visibility
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Outreach style
Generic or list-led
Personalised and insight-led
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Relationship model
One-directional
Designed to support long-term relationships
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This approach creates value across different PR roles and team structures.

Different teams need different outcomes from distribution.
Value
Outcome
In-house
Simplify workflow. Prove impact.
The simplest way to connect your story to the right journalists.
Agency
Scale personalised outreach across clients.
Agency-level intelligence built into every send.

It also reflects how PR teams actually plan, build and deliver outreach.

Who is it for

Made for the way PR teams work 

Different teams face different pressures, but they share one goal: meaningful media impact.

For in-house teams, Distribution helps simplify workflow and prove impact. For agencies, it helps scale personalised outreach across clients with greater consistency and control.
 

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Here’s how that workflow comes together, from first draft to journalist response.

001 PR Create Press Releases
Start your press release with a structured workflow
003c PR Press Release Personalise Email

Tailor every message for relevance, not reach

004 PR Press release Power search for journalists
Find the right journalists with precision
005 PR Press release list of journalist
Build targeted lists around your story
007 PR Press release publishing
Send personalised outreach with confidence
008 PR Press release After published
Track engagement and understand what works
009 PR Journalist message
Manage responses and build stronger relationships
 

The result is more relevant outreach, stronger journalist relationships and clearer visibility into what works.

FAQs

Questions about Telum Media Distribution

How is this different from traditional press release distribution?

Traditional distribution is built for volume, sending the same message to large lists of contacts.

Telum Media is designed for relevance. PR teams can identify the right journalists using verified data, tailor outreach to each contact and track engagement, all within one connected workflow.

Can I personalise press releases for different journalists?

Yes. You can tailor your outreach at scale, adapting messaging based on sector, beat, location or individual journalist preferences.

This helps ensure your press release is relevant to the person receiving it, not just the story being sent.

How do journalists benefit from this?

Journalists receive more relevant, targeted outreach based on their interests and coverage areas.

They also have more control, including the ability to manage preferences and choose who they hear from, helping reduce unwanted or irrelevant pitches.

How do I know if my press release is working?

You can track delivery and engagement signals directly within the platform, giving you visibility into how your outreach is performing.

This allows you to refine your approach over time and focus on what drives results.

Is this suitable for both agencies and in-house teams?

Yes. Agencies can scale personalised outreach across multiple clients, while in-house teams can focus on building stronger journalist relationships and demonstrating impact internally.

Is this included in my Telum Media subscription?

Distribution is part of the evolving Telum Media platform. Access and usage may vary depending on your subscription and rollout stage. Talk to our team to find out more.

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How do I get access to Distribution quickly?

You can talk to our customer support team or simply Book a Demo with our specalists who will take you through next steps, use the buttons below to action either.


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