Distribution built for relevance,
not reach
Distribution has traditionally been built for volume. Today, PR teams need a more targeted, connected way to engage journalists.
Send smarter with verified journalist data
Create connections, not noise. Reach the right journalists with personalised outreach and engagement visibility, all within the Telum Media platform.
Distribution connects journalist research, outreach and visibility in one ecosystem, helping PR teams work with more relevance and less noise.
PR teams do not need another tool built for volume. They need a smarter way to connect stories with the right journalists.
Why distribution, why now
Traditional distribution tools often prioritise reach over relevance and sit outside the PR workflow. Telum Media takes a different approach by bringing journalist research, tailored outreach and engagement visibility together in one place.
This is why distribution needs to sit inside the PR workflow, not outside it.
To support this shift, distribution needs to be designed around a different set of principles.
Built on three principles
Distribution strengthens the way PR teams already work by connecting research, personalised outreach and performance visibility within the Telum Media platform.
Personalised outreach, connected workflows and clear visibility underpin how modern distribution should work.
Personalised
Send smarter, not more.
Reach the right journalists with tailored press releases built on verified profiles, beat insights and real context. Personalisation at scale helps your story land with relevance, not volume.
Integrated
Research to reporting, in one place.
Move seamlessly from finding journalists to building lists, sending press materials and tracking engagement, all within the same workflow. No switching tools, no lost context, just a connected PR process.
Outcome-focused
Results, not just sends.
Understand what happens after you hit send. Track opens, engagement and responses so you can refine your outreach, improve performance and demonstrate real impact over time.
Why traditional distribution falls short
This approach creates value across different PR roles and team structures.
Different teams need different outcomes from distribution.
It also reflects how PR teams actually plan, build and deliver outreach.
Who is it for
Made for the way PR teams work
Different teams face different pressures, but they share one goal: meaningful media impact.
For in-house teams, Distribution helps simplify workflow and prove impact. For agencies, it helps scale personalised outreach across clients with greater consistency and control.
Here’s how that workflow comes together, from first draft to journalist response.
Tailor every message for relevance, not reach
The result is more relevant outreach, stronger journalist relationships and clearer visibility into what works.
FAQs
Questions about Telum Media Distribution
Traditional distribution is built for volume, sending the same message to large lists of contacts.
Telum Media is designed for relevance. PR teams can identify the right journalists using verified data, tailor outreach to each contact and track engagement, all within one connected workflow.
Yes. You can tailor your outreach at scale, adapting messaging based on sector, beat, location or individual journalist preferences.
This helps ensure your press release is relevant to the person receiving it, not just the story being sent.
Journalists receive more relevant, targeted outreach based on their interests and coverage areas.
They also have more control, including the ability to manage preferences and choose who they hear from, helping reduce unwanted or irrelevant pitches.
You can track delivery and engagement signals directly within the platform, giving you visibility into how your outreach is performing.
This allows you to refine your approach over time and focus on what drives results.
Yes. Agencies can scale personalised outreach across multiple clients, while in-house teams can focus on building stronger journalist relationships and demonstrating impact internally.
Telum Media creating connections
Get in touch to learn more