Media monitoring, powered by Truescope
We've partnered with Truescope to bring you media monitoring across TV, radio, print, online, podcasts and social media.
Track coverage of your organisation, your competitors and your issues, understand what it means and see what's coming next. Pair it with the journalist intelligence you already use in Telum Media.
More relevant outreach. Greater context. Better decisions.
Telum Media helps you understand who to reach and why. Truescope helps you understand what’s happening, what it means and what’s next.
Through our partnership, we’re bringing together best-in-class journalist intelligence, media monitoring and analysis to help PR and communications professionals make better-informed decisions.
Only available in Singapore, Australia and New Zealand.
Who to reach and why?
Relevant outreach starts with understanding the people behind the stories.
Telum Media helps you find the right journalists, understand their interests and build stronger media relationships. Through data shared by Truescope, you can now see outlets, headlines and article details directly on journalist profiles, giving you more context about what they’re covering.
Use that insight to identify relevant contacts and make your pitches more timely and targeted.
Full article access requires a Truescope subscription.
Understand the bigger picture
Who’s covering your industry? How is your organisation being represented? Which issues are gaining momentum?
Truescope’s AI-first media monitoring service helps you understand the conversations shaping your industry, assess your media impact and identify emerging issues and opportunities.
That broader perspective helps you put individual stories in context and make more informed decisions about your next steps.
Be the most informed person in the room
Comprehensive and integrated coverage of broadcast, print, digital and social, with real-time and spike alerts, so you see the story before your CEO does.
Show the impact of earned media
Truescope makes proving the value of earned media straightforward. Board-ready dashboards, analyst-led insights, share of voice against your competitors, and the business-impact metrics leadership actually trusts.
Shape the conversation, internally and externally
Tracks emerging trends, sentiment trajectories and competitor signals across the media. Brief leadership on what is coming, not on what has already broken.
- Be the most informed person in the room
- Show the impact of earned media
- Shape the conversation, internally and externally
Greater insight. Better value
By working together and sharing data, Telum Media and Truescope give clients greater insight to support their communications. Clients who use both platforms can also benefit from better value. Speak with our team about the options for your organisation.
Further integration and connected workflows are planned, shaped by what clients tell us they need.
Discover what’s possible with both
Explore how Telum Media and Truescope can support your media outreach, monitoring and analysis.
FAQs
Telum Media and Truescope partnership
Telum Media and Truescope have entered a strategic partnership that will include integration of Truescope media intelligence into the Telum Media platform. The aim is to connect media coverage with journalist research, targeting and distribution in a more seamless workflow.
The initial focus will be Australia, New Zealand and Singapore, with additional markets planned to follow.
Truescope brings best-in-class media monitoring, social listening and media analysis, while Telum Media brings its locally curated media database and distribution capabilities. Together, our companies cover the five key components of the media intelligence workflow.
In addition to the rich information in the Telum Media platform about a journalist's beat, interests and contact preferences, this addition of recent coverage from journalists provides another important signal of relevance. The objective is to help PR professionals identify journalists actively covering an issue and then use Telum Media to research and approach them appropriately. Having this integrated into the Telum Media platform means teams can research, plan, personalise and pitch without switching between disconnected systems.